UI Design, User Experience

Login UX: stop the bait-and-switch

It was recently called to my attention that a certain Fortune 500 company – remaining nameless for our purposes – decided that in addition to its high-end technology products and services, its site visitors would be interested in their corporate-branded apparel and accessories. Shirts, hats, golf balls, keychain laser pointers. All the good stuff, to be sure.

I understand the logic at work here – you spend money producing all this junk, why not try to recoup a little? At worst maybe you create a small army of walking billboards. So I get how your login UX process

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User Experience

iPhone User Experience: Why Apple’s Winning

As any good Apple fanatic should, I recently purchased the almighty iPhone. And the more I use it, the more I think (OK, obsess) about something that’s always confounded (and astounded) me: Why, with so many examples of the power of user experience in the marketplace, do so many pieces of million-dollar technology look like they were designed by a 3-year old with a learning disability? How can a major software player with years of experience and customer feedback under its belt continue to churn out products that have too many buttons, too many features and require

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UI Design, User Experience

The Psychology of Color (a short primer)

Given the importance of accessibility and usability in the creation of successful applications and sites, I’m always really, really surprised at how little attention is given to color.

There’s no shortage of psychological and scientific studies proving that actual physiological changes take place in human beings when exposed to certain colors. Colors can stimulate, excite, depress and tranquilize. They can affect appetite and physical perception of temperature. For those among you who share my geeky fascination with such things, this is known as chromodynamics.

In the world of UX, the psychology of color is one of the

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UI Design, User Experience

Oldie but goodie: The Cost of Bad Design

This is an article from 2001 I kept about the cost of bad design and inattention to the details of user experience (even though no one was calling it then). Why do I still have it? First, it makes some very powerful points that still hold true seven years later. Second, the last three paragraphs are funny as hell :-)

The Humane Touch: Bad Design Can Be Costly
(not to mention inefficient, demoralizing, and embarrassing)
Jef Raskin, Forbes ASAP, 05.28.01

Bad user interfaces may be

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Tips & Advice

A peek into my design process

Had a conversation with a very good friend yesterday via IM, and it was one of those times where the conversation takes a turn toward the deep end. We got into this conversation about design and it struck me at the time that some very meaningful ideas came out of it, especially for young designers. While it may be a bit self-congratulatory, I think it sheds some important light on what the creative process is really like and I think it’s a good read. I corrected for spelling and subsituted (laughs) for the traditional LOL. Enjoy.

I

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User Experience

Why IT and Design need each other — now more than ever

I wrote the following nearly 15 years ago; this article spawned a lecture that was easily the most attended and most popular I’d ever done, before or since. I stumbled upon it recently and, after re-reading it, I think it’s every bit as relevant now as then — maybe even more so. Read on and judge for yourself.

WAKE UP AND DESIGN! A call to action for technology companies

First Things First

Let’s start here: 75% of everything you put in front of customers—potential or otherwise—is

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Tips & Advice

Steve Jobs on keeping the faith…

“I’m pretty sure none of (my current success) would have happened if I hadn’t been fired from Apple. It was awful-tasting medicine but I guess the patient needed it.

Sometimes life’s going to hit you in the head with a brick. Don’t lose faith.

I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large

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Tips & Advice

Do design breakthroughs only happen when we’re young and fearless?

Have you ever wondered why so many people have had their breakthrough idea when they are just starting out?

When we are young, full of energy, passion, ambition and the burning need just to be seen, we are often too naive to know what can’t be done. All of our ideas seem to have equal merit and all seem so easily produced. We have yet to develop scar tissue from years of battle with the powers that be. We are not afraid because we have so little to lose.

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