Tips & Advice

[ Video ] Eliminating Misunderstanding: What Are We Creating? (3 Critical UX Questions, Part 4 of 7)

Have you ever reached a point during a design or development sprint where team members or stakeholders were surprised at what they saw in the build? Did you hear things like, “why does it work like this?” Or “where’s the place where we show them this content?” Or “I thought we were going to…” And you think to yourself, “weren’t we all in the same meetings where this was discussed/decided?”

In this fourth installment of our video series, I’m going to show you how and why those disconnects happen.

Even though we spent

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Tips & Advice

[ Video ] Convincing Stakeholders to Shorten the Feature List (3 Critical UX Questions, Part 3 of 7)

Your client or your product owner comes to you with a laundry list of features and functions they want to implement. Naturally, because you know you can’t do it all, you ask “which of these are most important/have to be implemented now?” We both know what the answer to that question is: “all of them.”

In far too many organizations, the urgent always trumps the important. In this third video in the series, I’ll show you how to change that:

Of the UX questions I’m asked most often, the one that absolutely tops

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User Experience

[ Video ] 3 Critical UX Questions You Must Ask, Part 2 of 7: What’s Worth Doing?

Now it’s time to dig into the first of our three critical questions: what’s worth doing? Sure, you’ve got a requested feature list as long as your arm. But is it all equally important? Will it all yield an outcome that delivers value, both to users and back to the business in the form of ROI? These are important questions, and the price for not asking them can be high. Here’s the second video in our series, where we dive into this topic in detail:

Everything you commit to designing or building is either

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User Experience

[ Video ] 3 Critical UX Questions You MUST Ask, Part 1 0f 7

No matter the industry, niche or product type, a core component of developing solid UX and product strategy is asking three crucial, universal questions. In this seven-part video workshop, I’ll show you what those questions are — and more importantly, how to get the kind of answers you need. Here’s the first in the series:

Years ago I attended an Adaptive Path seminar where the presenter introduced three critical questions tied to improving UX and ensuring the final product is valuable to people. I became a believer on the spot, taking furious notes, and

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Tips & Advice

[ Video ] Your Burning UX Questions Answered!

Whether you’re at the very beginning of your UX career journey or are just dealing with the natural challenges that arise in any situation, questions come with the territory.

In a recent webinar, I fielded questions that ran the gamut from “How do I leverage my business degree in UX?” to “what do I do when the dev team says my UX/UI solution is impossible?” to “what is the most important thing to know about UX?”

These were fantastic questions, and I was honored to give my two cents. I think

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Tips & Advice

[ Video ] The Art of Selling UX

One of the most common struggles people share with me is the obstacles they face in “selling” UX to their organizations and their clients. This is a road I’ve been down more than a few times, and in a recent webinar I presented some of my tips and strategies for dealing with and overcoming resistance to best UX practices. We also had a follow-on Q&A session where attendees asked their most burning questions.

These are time-tested tactics that you can add to your own methodologies to reduce the friction you’re experiencing. I

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UX Career Guidance

UX Career Advice for Beginners: Feel the Fear. Do it Anyway.

Advice for Anyone New to UX: Feel the Fear. Do It Anyway.

It’s your first big project, your first time working with an experienced team of product owners and designers and developers. Part of you can’t help thinking that it’s a miracle you landed this gig, and another part of you is silently hoping that no one finds out just how much you don’t know. And as excited as you are to be here, to have the chance to really do what you’re best at, you just can’t seem to shake that

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User Experience

Think First Virtual Book Tour: Interviews, Articles and Podcasts (Oh My!)

Think First Virtual Book Tour

One of the great things about writing a book is that you get to have some inspiring, thought-provoking conversations with people you admire and respect. Over the past few weeks, a number of websites whose founders and contributors I hold in high regard have asked me for my two cents on UX, design, product strategy and, of course, my new book, Think First.

I’ve enjoyed these conversations and writing these pieces; I feel like they’ve been as valuable to me as

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UX Career Guidance

How can a print designer break into UX?

how can a print designer break into UX?

This is a question I am asked several times a week, and it’s a good one. It’s also a hot-button item for me related to a myth I’d like to annihilate. A significant portion of the media — aided and supported by UXers in fear for their jobs — would have you believe that UX is an exclusive club that only those with the right talent and extensive training can join.

It’s not true.

In my opinion, every designer — whether we’re talking print

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Tips & Advice

5 Rules for Better UX Interviews

5 rules for better UX interviews

If you’re responsible for helping make a product reality, then it’s also your responsibility to uncover what’s going to make that product useful, usable and valuable, to both users and to your client’s business. In other words, it’s your job to identify the strategy behind the work you’re doing and make sure you’re solving the right problems.

The best way to do that, of course, is the UX Interview. Talk to the people who have the most to gain (or lose) from your work: stakeholders and

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