Think First contains proven principles, step-by-step methods and straightforward, jargon-free advice that applies to anything you’re designing or building. You’ll find:
Knowing why you’re doing something is the first step toward making an app, site or system valuable. And when you don’t take the requisite time to ask the right questions and then qualify the answers, UX suffers — you build something that people either don’t need or can’t use.
Design and Development teams operate under a great deal of pressure, and because of that the urgent often trumps the important. Think First gives you an arsenal of tools and tactics to change that.
In nearly three decades of working with Fortune 500 and 100 companies, I’ve learned that when a product fails, the underlying cause is rarely poor UI design or technology limitations. It’s not even bad UX. These are symptoms of a failed UX strategy. Think First is my step-by-step guide to turning things around and delivering value — both to users and to the business.
I often say UX is everybody’s business. Every person in an organization has to learn to filter their work through the lens of good UX. Think First shows you how to do that by working to answer three critical questions:
A future fixture in the UX field. Cutting through the nonsense in a way that few writers have the means or desire to do, Joe Natoli has provided a handbook to User Experience design that gets to the core of what it means to be “strategic” in the digital ecosystem. If you’re a battle-hardened UX designer, a Chief Strategy Officer at a major brand, or a junior staffer in a tech firm looking to make an amazing impression on your peers, you need to pick up Think First immediately.
– Eric Lamy, amazon.com review
The Holy Grail of UX Design – Look no further! Joe Natoli has put together the most comprehensive and practical guide to UX design. To quote him verbatim, “Great UX isn’t a product of the tools you use, nor is it what you build or design on screen. It’s how you think about those things.” Think First isn’t just the title of the book. He elucidates how it is the secret mantra behind every successful product in the market.
— Raguram Venkatesan, amazon.com review
Easy to follow guide to UX success. Think First is an invaluable guide for new and experienced designers alike. Requirements analysis is such a critical component to the success of products and services today. User experience is the new secret weapon of the business world. Joe walks the reader through the process of identifying user needs, and provides great tips and strategies for aligning and adjusting your projects to meet those needs – in a way that can be practically applied in the field.
— Shantelle L. Boatright, amazon.com review