Tips & Advice, UX Career Guidance

What to charge as a UX freelancer or consultant

If you work for yourself (or are considering it), one of the hardest things to figure out is what to charge as a UX freelancer or consultant. It’s a difficult question to answer, because it largely depends on you experience and what any particular market will bear. That said, it’s a question I get often — so I’d like to share some recent advice I gave on the topic to a UX consultant just starting out in the field.

Q: A global management consultancy


UX Career Guidance

The question everyone looking at your UX portfolio is REALLY asking

I’d like to take you back in time for a minute — back to 1989, to be exact. The place is Kent State University, where I studied Graphic Design in one of the toughest programs in the country. And you need a little backstory on that to fully appreciate what I’m about to tell you, so here goes:

The KSU Design Program had two evaluations for students: one in your Sophomore year, another in your Junior year. In order to continue in the program, you had to pass these two rigorous evaluations. If you failed an evaluation once, you could take


Tips & Advice, User Experience, UX Career Guidance

[ PODCAST ] Making UX Work #11 with Jason Ogle: Your Mess is Your Message

Friends, I am thrilled to announce a NEW episode of my MAKING UX WORK podcast!

I’m really proud of this one, because it’s a deep dive into the relationship between struggle and success — and a testament to our ability to overcome even the most painful experiences. Like most things worthwhile, the title of this one created itself.

Listen in — and take notes. This is a good one 😉


UX Career Guidance

Thoughts on the New Year: you have all you need.

Joe Natoli's Thoughts on the New Year: you have all you need

Friends, I’d like to share a few thoughts on the coming New Year, and a little UX career advice I hope is helpful.

A few days back I answered a question in my Private Facebook Group, where a young man asked what he could do to prepare for a second round design exercise for job interview. Here’s what I said in response:

“There’s nothing you’re going to do between


Tips & Advice, UX Career Guidance

Cut the bullshit: it’s time to end the tyranny of UX terminology.

Clear communciation instead of UX terminology

Here’s a conversation I was party to earlier today, between the VP of Product and an in-house UX lead:

UX: “So what we really need to do is institute DesignOps. We need to put together a DesignOps strategy.”

VP: “A what strategy?”

UX: “DesignOps.”

VP: “What the hell is ‘DesignOps?’”

UX: “It means we need to work more efficiently, to cut down the time between design and deployment,


UX Career Guidance

Why you didn’t get that UX job interview.

Why you didn't get that UX job interview

Let’s say I’m a recruiter — or a UX hiring manager — looking at your UX portfolio.

If the story it’s telling looks and sounds like one I’ve already heard a thousand times before, I’m moving on.

No matter how great the work lurking under your cover may be, my immediate, instinctive assumption will be been there, seen that.

And so I will move on. Without the slightest hesitation.

Why? Because I am time-poor and stressed


UI Design

3 reasons most UI Design is pretty — but ineffective.


Even the best-looking UI design can still be nothing but an obstacle, an unusable collection of nice-looking elements.

Everything a user sees onscreen does one of two things. Each element either:

  1. Illuminates the path to their desired outcome and helps them get there easily, or
  2. Serves as an obstacle standing between them and what they hope to find and accomplish.

In my travels, I’m sorry to report that number 2 is the most common outcome. And with the UX and Design


UX Career Guidance

[ Podcast ] MAKING UX WORK, Episode 06


UX Career Guidance

[ Podcast ] MAKING UX WORK, Episode 05


UX Career Guidance

[ Podcast ] MAKING UX WORK, Episode 04


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