Tips & Advice

Profondo Rispetto: Massimo Vignelli, 1931 – 2014

Massimo Vignelli, 1931 – 2014

I just got word that the great Massimo Vignelli has passed on. Every designer of every kind in every industry owes a great debt to this man’s tireless work and pioneering spirit.

For my part, Vignelli said something that I took to heart as a student and have steadfastly believed in ever since:

“If you can design one thing well, you can design anything well.”

Wishing his family strength and peace.

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Tips & Advice

Pick My Brain #004: Defining Project Scope

Defining Project Scope

Today’s question comes from Vik Sharma, who is one of the 6,268 (!) students taking my User Experience Design Fundamentals Course via Udemy:

Q: I’d like to know how to go about defining scope appropriately: the “how” to explain the “what” discussed in this video. Are there specific techniques such as context diagrams or other examples?

A: Hi Vik, and thanks for the great question. The reason I stay away from showing concrete, absolutely specific examples is

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Tips & Advice

Pick My Brain #003: How Color Affects UX

How Color Affects UX

Today’s question comes from A.L. in Hartford, Connecticut.

Q: Do you consider color in your UX strategy and UI designs?

A: Always, because color affects UX in a very impactful way. Especially in UI design for digital products, for emotional, psychological and (often most importantly) physiological reasons. Refracted light from a screen — laptop, desktop, mobile device — is very hard on the eyes and in and of itself causes the eye muscles to fatigue faster. And when

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Tips & Advice

Pick My Brain #002: Finding Customer Experience Pain Points

Finding Customer Experience Pain Points

Today’s question comes from a UX designer who wishes to remain anonymous:

Q: Are there any typical questions you ask a client to identify their customers’ pain points, or is it impossible to standardise?

A: From a Customer Experience perspective, where there’s a failing or underperforming product or service causing the pain, there are definitely some standard, tried and true questions. I’ve asked these questions on almost every engagement I’ve ever had across two decades, so

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Tips & Advice

Pick My Brain #001: Creating Personas

Creating Personas

Today’s question comes from Jérôme Lacroix, who hails from the great city of Quebec:

Q: I was listening again to your Udemy course, and I was wondering where you see the persona creation process exactly? Do you create them after interviewing, or after you analyse and review the research? Thanks, and great job feeding us with UX articles!

A: For me the creation of personas always happens twice – first at the outset of the strategy phase, after I’ve spoken to client stakeholders and

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Tips & Advice

Want Better UX? Think Like Disney.

Want Better UX? Think Like Disney.

“Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved.”
– Walt Disney

It’s a pretty safe bet that ‘ol Walt never used the terms Usability or UX. But that’s exactly what he’s talking about here. In fact, Disney used what cognitive scientists call “perspective switching” to not only audit his creations, but to create new ideas and innovations.

One of the most impressive

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Tips & Advice

Do you want that design good, fast or cheap?

pick a quadrant, any quadrant...

 

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Tips & Advice

Case Study: Mobile Marketing FAIL

Case Study: Mobile Marketing FAIL

Like a lot of people, I’ve been thinking that I really need to start exercising. And like a lot of people, I’ve been putting it off since Ronald Reagan was President. Regardless, as I get older, the daily aches and pains have intensified to the point where I can ignore them no longer, and everything I read — along with my recent physical therapy experience — tells me that the place to start is to get

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Tips & Advice

4 things every marketer absolutely needs to know about UX

4 things every marketer needs to know about UX

By now we’re all familiar with the breakneck pace of change online, and the accompanying mad rush to somehow try to keep up with it all. Every business is looking high and low for some magic bullet that will allow them to interact more clearly, more often and in a more meaningful way with customers. And the means and methods — all delivered via user interfaces — impact how those customers view

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Tips & Advice

The First Rule of Social Media: Nobody Knows Anything

The First Rule of Social Media: Nobody Knows Anything

It’s increasingly rare that I read something in an actual printed magazine these days. But one of these exceptions is Fast Company, which I’ve been reading since it’s emergence sometime in the late 90s. I guess you could say we grew up together, because I had just started my first company and, despite all outward appearances, had no freaking clue what I was doing. Fast Company served as a

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