Help your team deliver great UX.

I can show your team how to integrate UX best practices into the things they’re already doing — without changing your current processes and practices.

Showing, telling and a whole lot of doing.

I’ve seen far too many folks on my side of the fence expect organizations to completely reinvent their internal processes and procedures to incorporate UX best practices.

Not only is that a completely unrealistic expectation – it’s also the wrong approach.

Because it never works.

The last 26 years of working with enterprise teams have taught me that all the miles of formal UX processes strung together do not in and of themselves make anything any more useful, usable or valuable. There is no perfect scenario. Book knowledge usually fails where the rubber hits the road.

So instead, I’m looking to leverage the things your teams are already doing, make small adjustments that don’t force you into unfamiliar territory. It’s often more about the mindset someone has than the actions they take. So in almost all cases, the tactical stuff stays the same. What your teams think about before they act, however, does change.

And when that happens, the things they create and build and sell deliver more value to the people that use your product – and therefore more value back to the business.

  • Mathew Bray

    “Joe Natoli has patiently taught our technical team how to make
    User Experience the focal point of everything we do, from requirements negotiation and design to development, quality assurance, and release management. His engaging classroom sessions and intensive working sessions have, in a short period of time, transformed our team into user advocates, a transformation that has given us a unique competitive advantage.”

    matthew bray, ph.d. IT Director, CT Small Business, Wolters KluweR
  • Jonathan Cook

    “Joe always brings great expertise in helping us to improve our user
    experience and, most importantly, he gets us to focus on ‘what is your goal and the value of doing X?” So many UX people we’ve worked with focus on the UI and erroneously assume we have a clear goal and defined value.  Joe leads us to that first — and then makes sure that it becomes the litmus test going forward, driving decisions.  If the design decision doesn’t align with the goal/value, we don’t do it.”

    jonathan cook assIstaNt vP, eNteRpRIse IT & aRchItectURe, NCQA
  • Patrick Toohey

    “Joe fundamentally changed the way we approach design. With a
    new focus on underlying design principles, we are able to make decisions grounded in theory, not opinions. We now understand the subtle changes that transform a good design into a great design. The practices we now employ are improving every step of our development practice; from prototype to final product. Joe’s influence is evident in all of our work. ”

    patrick toohey Senior Software Engineer, Mettler-Toledo

Interested? Request confidential access to my training services and fee schedule.

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